RESULTS
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REAL BUSINESSES.
REAL RESULTS.

Four businesses. Four industries. Two tools. One consistent outcome — more qualified leads, more appointments, more revenue. No fluff. Just the numbers.

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📞 Ringless Voicemail Drops
2 Case Studies
REALTY
Real Estate
Meridian Property Group
Residential real estate team Phoenix, Arizona — 6 agents
31
Appointments booked — Month 1
4.1×
Return on investment
Ringless Voicemail Drops — The Drop
The Situation
Meridian Property Group had six experienced agents and a healthy inventory of listings — but their pipeline had gone quiet. Cold calling was eating 3+ hours per agent per day with a callback rate under 4%. Their cost per qualified lead had climbed to $340, and the team was burning out from dialling.

They'd tried boosting Facebook ads, which drove traffic but no serious buyers. They needed a way to reach a high volume of targeted prospects without adding headcount or burning more ad budget.
The Challenges
4% cold call callback rate$340 cost per qualified leadAgent time wasted on dead dialsFacebook ads generating unqualified trafficNo scalable outreach system
What We Did
01
Targeted list build — motivated sellers & buyersWe built a segmented contact list of homeowners in their target zip codes who matched motivated seller signals — recent life events, extended listing periods, and equity positions.
02
Two-script campaign — sellers & buyers separatelyWe wrote and produced two distinct voicemail scripts. One targeted potential sellers with a compelling market-timing message. The second hit active buyer prospects with a new listing alert approach.
03
2,400 drops over 10 days — staggered deliveryDrops were staggered across optimal callback windows (Tuesday–Thursday, 10am–4pm local) to maximise listen rates and ensure agents could handle inbound volume without being overwhelmed.
04
Week 3 script refinement based on callback dataWe analysed which script was driving stronger callbacks and refined the underperforming one mid-campaign — pulling response rates up by a further 18% in the final week.
The Results — Month 1
312
Callbacks received from 2,400 drops
31
Qualified appointments booked
$83
Cost per qualified lead (down from $340)
13%
Callback rate (vs 4% from cold calls)
4
Signed listings in first 30 days
4.1×
ROI on first month's investment
"The first week I thought something was wrong — my phone wouldn't stop ringing. We booked 11 appointments before we'd even finished the campaign. The cost per lead dropped by 75% compared to what we were spending on ads."— Daniel K., Managing Partner, Meridian Property Group
ROOFING
Home Services
Crestline Roofing Co.
Residential roofing contractor Denver, Colorado — Owner-operated, 12 crew
$214K
New contracts — 60 days
22
Qualified inspections booked
Ringless Voicemail Drops — The Drop
The Situation
Crestline Roofing had built a strong reputation on word of mouth over 11 years — but referrals alone couldn't fill the schedule consistently. After two slow winters in a row, owner Marcus Webb was looking for a proactive way to generate leads without hiring a salesperson or locking into a long-term ad agency retainer.

The core opportunity was geography. Several Denver suburbs had experienced hail damage the previous season, meaning a large number of homeowners were eligible for insurance-covered roof replacements — they just hadn't been told yet.
The Challenges
Over-reliance on referralsInconsistent monthly revenueNo outbound outreach systemOwner doing all sales himselfBudget constraints — no ad spend history
What We Did
01
Hail damage zone targeting — hyper-local list buildWe identified the specific zip codes that had received significant hail in the prior season and built a list of homeowners with properties aged 8+ years — the prime insurance replacement window.
02
Urgency-led voicemail script — insurance angleWe scripted a message positioning Crestline as offering a free inspection to homeowners who may have storm damage they don't know about. The hook: most insurance claims go unfiled simply because homeowners don't know they qualify.
03
1,800 targeted drops across 3 suburbsDrops were sent to three targeted suburbs over two weeks. Each suburb was treated as a separate mini-campaign with a localised caller ID to increase familiarity and callback rates.
04
Follow-up drop sequence for non-respondersTwo weeks after the first drop, a shorter follow-up voicemail was sent to non-responders — referencing the previous message and adding a limited-availability angle. This drove an additional 34 callbacks.
The Results — 60 Days
248
Total callbacks from 1,800 drops
22
Free roof inspections booked
14
Inspections converted to signed contracts
$214K
Revenue from new contracts in 60 days
63%
Inspection-to-contract close rate
178×
Revenue vs monthly service investment
"I was sceptical because I'd never done anything like this before. But within 10 days I had more booked inspections than I'd had in the previous 3 months combined. We had to bring in an extra crew member just to keep up with the work."— Marcus W., Owner, Crestline Roofing Co.
💬 AI WhatsApp Agent
2 Case Studies
COACHING
Coaching / Consulting
Ascend Business Academy
Online business coaching program Remote — serving US & Australia
143
Qualified calls booked — Month 1
68%
Reduction in unqualified sales calls
The Situation
Ascend Business Academy ran a high-ticket coaching program at $6,500 per enrolment. Their funnel was working — ads were driving consistent traffic to a WhatsApp opt-in — but the sales team was drowning in conversations that went nowhere.

Of every 10 discovery calls booked, fewer than 3 were with prospects who met the minimum criteria (established business, $10K+ monthly revenue, genuine commitment to growth). The rest were tyre-kickers, students, and people looking for free advice — burning the team's time and morale.
The Challenges
Low lead-to-qualified ratio (28%)Sales team time wasted on bad fitsNo qualification before bookingLeads going cold overnight & on weekendsInconsistent follow-up across time zones
What We Did
01
Built a custom qualification agent — 5 criteria gatesWe designed an agent that conversationally screened every lead against 5 qualification criteria: business type, monthly revenue, time in business, decision-making authority, and investment readiness. Only leads clearing all 5 gates could book a call.
02
Warm, human-sounding conversation flowThe agent was trained to feel like a knowledgeable team member — not a bot. It used the prospect's name, acknowledged their answers, and asked intelligent follow-up questions. Prospects regularly asked to speak to "her" by name after the call.
03
Auto-booking into the sales team's calendarQualified leads were automatically presented with available appointment slots and booked directly into Calendly — pre-loaded with their qualification data so the sales team knew exactly who they were talking to before the call started.
04
24/7 response across US & Australian time zonesThe agent operated around the clock — responding to Australian leads at 2am US time and US leads during the Australian night shift. No lead sat unanswered for more than 90 seconds.
The Results — Month 1
387
WhatsApp leads engaged by agent
143
Qualified discovery calls booked
37%
Lead-to-qualified conversion rate (up from 28%)
68%
Drop in unqualified calls for sales team
<90s
Average response time — 24/7
$390K
Pipeline value generated in 30 days
"Our sales team used to dread Monday mornings — half their calls were with people who had no business being on the call. Now every call is with someone who's already been through the filter. Close rates went up 40% because they're only talking to real buyers."— Priya S., Head of Sales, Ascend Business Academy
DIGITAL
Web Design Agency
Stackframe Studio
Boutique web design & dev agency Austin, Texas — Team of 8
$127K
New project revenue — 45 days
3.2×
Increase in qualified project enquiries
The Situation
Stackframe Studio was doing quality work — their portfolio was strong and their existing clients loved them. But their new business process was a mess. Enquiries came in through their website contact form, social DMs, and referral emails — and response times were inconsistent. Leads were going cold before anyone got back to them.

Worse, when they did respond, they were spending hours scoping out projects that were way below their $8,000 minimum — or talking to prospects who expected a $500 WordPress site. The agency needed a way to instantly respond to every enquiry, qualify budget and project scope upfront, and only surface the opportunities worth chasing.
The Challenges
Slow response to inbound enquiriesNo budget qualification before scopingHours wasted on below-minimum projectsLeads arriving through multiple channelsSmall team — no capacity for a sales hire
What We Did
01
WhatsApp as the single intake channelWe redirected all inbound enquiries — from the contact form, Instagram bio, and email signature — to a single WhatsApp number managed by the agent. One funnel. No more scattered conversations.
02
Project & budget qualification flowThe agent gathered project type, timeline, budget range, and decision-making authority before any human was involved. Enquiries under $5,000 were politely directed to a self-serve resource page. Everything above was fast-tracked to the team.
03
Instant response — sub-2-minute reply, 7 days a weekThe biggest win for Stackframe was speed. Weekend enquiries — previously ignored until Monday — now received a response within 90 seconds. Several projects were qualified and scoped before competitors even saw the lead.
04
Discovery call booking with full project brief pre-loadedQualified leads were booked into a 30-minute discovery call with the project director — and arrived with a complete brief already filled out by the agent. First calls became decision calls.
The Results — 45 Days
94
Total inbound enquiries handled by agent
41
Qualified discovery calls booked
3.2×
Increase in qualified project enquiries
11
New projects signed in 45 days
$127K
New project revenue generated
Zero
Below-minimum projects scoped by the team
"We used to lose leads constantly — someone would message on a Friday night and by Monday they'd gone with someone else. Now the agent picks it up in seconds, qualifies them, and books the call. We closed three projects that would have gone cold before we even saw the enquiry."— Tom R., Founder, Stackframe Studio
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